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Why SEO Takes Time & Effort
Search engine optimization (or SEO) is a phrase used to describe the creation of content in such a way that search engines can easily find a website or specific page easily. This marketing endeavor is accomplished using several different tactics. Keywords – which are the short phrases your target […]
How to Optimize Your LinkedIn Profile Header and Trigger a Torrent of Leads
LinkedIn is the undisputed king of social networks for professionals. With over 562 million users in more than 200 countries worldwide LinkedIn has a global reach. Plus, the network makes up more than 50% of all social traffic to B2B websites and blogs. While Facebook has more people, […]
5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text
No doubt the battle for attention in the inbox is fierce. People’s inboxes are bursting at the seams. According to a DMR research the average person receives 121 business emails in a day as brands fight to gain people’s interest on the most profitable channel of all — email. Companies […]
How Video Content Impacts Customer Conversion Ratings
Not so long ago, the phrase “content marketing” meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy. While this is still true today, “content marketing” means something more inclusive. Besides just writing, the best content marketers […]
17 Web Design Features Your Site Is Begging For
The typical website has some fairly standard features, such as forms and CTA buttons, but you may have overlooked many other features that add value to your site. Every year, new trends and standards filter their way into the design world. While it’s good to add new things and keep […]
Why SEO is NOTHING if Your Site Design & User Experience Has Problems
If you’ve done the research, followed search engine guidelines, and otherwise optimized your site to rank highly you would expect results, right? But what happens when you aren’t receiving the results you’d expect? You might be seeing a lot of impressions coming in, but those impressions have a very […]
