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If Your Website’s User Experience Sucks, All the Marketing in the World Won’t Help
Once upon a time, back when Google’s algorithms were simpler, search engine optimization was as easy as using the right keywords at the right density. These days, though, Google demands much more than keywords. Today, you need relevant content, images, and videos alongside desktop and mobile sites that provide an […]
8 Stellar Filtering Options Catering to Audience’s Needs
Once you know exactly who your target audience is, catering to their needs becomes a matter of offering a variety of filtering options that match what they most want and need from your site. One study showed that a mere 16 percent of online retailers offered decent filtering options. The […]
7 Innovative Marketing Ideas Every Plastic Surgeon Should Use
Plastic surgery is becoming one of the most competitive industries in healthcare – and quickly. The American Society of Plastic Surgeons says that procedures are becoming more commonplace as evident by a 2% increase in procedure frequency between 2016 and 2017. When you also consider that roughly 85% of consumers […]
Why it’s important to have visibility in Google’s local ‘3 pack’
Mobile search has drastically changed search engine results pages in recent years, with an increase in users looking for locally relevant information while on the move. Smartphones are able to deliver location information to search engines; ensuring users get location-specific results to their search. Queries like ‘nearest Italian restaurant’ and […]
How Can I Use Big Data to Determine My Smart Business Goals?
Businesses that set smart, very specific goals know exactly what they’re working toward and have an easier time meeting those goals. If your business goal is too generic, such as “make more money,” then the path to that goal becomes obscured. Smart goals are well defined, specific and attainable. People […]
3 Ways to Transform Customer Complaints Into Business Wins
Customer complaints are a part of doing business. How you handle them can make or break your business. American consumers filed 2.68 million complaints with the Federal Trade Commission in 2017, illustrating how frequently complaints arise. The most common type of consumer complaint is customer service issues, accounting for 52 […]
