Our Blog
Growing A Following and Getting Traffic from Social Media
There is no denying that social media is one of the best ways for businesses to engage with their audiences. With 3.196 billion users using the various social media channels, it is likely to be among the top traffic sources on the web. Whether you use Facebook, Twitter, LinkedIn […]
How Can You Keep Up with An Ever-Changing Digital Marketplace?
It has become exceedingly difficult to understand social media and the web regarding marketing opportunities for your business. The problem is not ease of use, per say. In fact, most things have become easier and more streamlined. Yet they are continually changing. Just when you believe you’ve got it all […]
How One Company’s Branding Blew Me Away (& Why You Should Care)
Sometimes great branding comes across when you least expect it. My wife recently joined the Smile Direct Club and when the packaging came in I was so blown away I had to take pictures. See, working in the digital marketing field I know the importance of good company branding – […]
7 Things You Need for A Great Plastic Surgery Website
Wondering if your plastic surgery website has everything it needs to be great – both for your clients and your SEO ranking? You want to ensure it has the following things to be most effective and user-friendly. Many practices don’t realize just how vital it is to get your plastic […]
Defining Your Audience & Creating Personas for Effective Marketing Decisions
Have you defined your company’s target audience? Has your company developed a buyer persona? If the answer is no, then your marketing campaigns – and every decision your company makes – cannot be as effective as it has the potential to be. Continue reading to find out why. What […]
Here’s Why the Traditional Customer Journey Map is Now Retired
In the past, when consumers made the decision to purchase any new product or service, they would generally follow a certain path or thought process that would allow them to complete their purchase. But in recent years, consumers have been changing the way they make purchases, breaking away from […]
