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How to Promote Your Company’s USP on Your Website
Your company’s unique selling proposition (USP) is what makes you stand apart from the competition and draws the exact target audience you want. Your USP establishes you in the marketplace by showing the consumer what is unique and beneficial about your company. Your USP needs to appeal to just the […]
What SEO will Continue to Look Like in 2018
Search engine optimization (SEO) has been a driving force to relevant search results since the beginning of public internet browsing. It has evolved through many evolutions of crawlers and keywords, and today, SEO is more advanced than ever before. With innovation in AI and voice search, 2018 will bring on […]
Where Should I Place Our Slogan?
Your slogan (sometimes called a tagline when short and to the point) gives your audience some insight into the personality of your brand. It can state your purpose or your philosophy. The message of your slogan can also indicate the best place to put that slogan. If you feel the […]
3 Ways to Build Long-term Customer Loyalty through Real-time Personalization
These days, the ability for businesses to automatically deliver tailored content to the various groups of visitors who visit their website is a challenge, particularly if these efforts are meant to drive long-term loyalty. But figuring out ways to use this strategy to your advantage can eventually pay big dividends. […]
How to Boost Your Site Engagement With Videos
Captivating, original content drives site engagement. Video content continues to rise in popularity, with viewers watching over 500 million hours of videos on YouTube each day. Today, web users are embracing video content — and content creators are catching onto video’s viral potential and ability to relay information in an […]
Should I Advertise on Google or Bing?
In seeking to increase their reach and help define a target audience, brands must ask themselves whether to advertise on Google or Bing. Advertisement budgets have a limit, so prioritizing one network over the other can be a prudent decision in consolidating resources, especially if you’re certain one advertising network […]
