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Internet-savvy small businesses know that to get customers, they need to be found on the web. They know being ranked high by Google means they will have more people viewing their website and marketing materials. Then, it’s just a matter of converting them. The trick is getting found.   Google […]

PPC or Pay Per Click is a unique and powerful method of marketing or advertising. It’s the core of paid searches and it gives businesses and brands an opportunity to target their audience in a specific and flexible way. It’s a user, geography and demographic-based method of boosting traffic to […]

Think of a color, any color, perhaps it’s your absolute favorite color, and according to statistics, and especially from a psychological standpoint, your choice is most likely blue. Although it’s favored more by men, rather than women, it’s still the most popular color found throughout the world. Now imagine a […]

A lot of people have a passion that they would like to share with the world. However, the thought of actually getting online and setting up your own publishing platform can seem daunting if you’ve never attempted it before. This is because there is a lot of confusion about what […]

Search for, and build a list of competing apps. Just like in Search Engine Optimization, knowing your competitors and what are they doing will help you improve your app. There a plenty of tools to measure their (your competitors) performance, you can find a useful list in this post.   […]

Although a plastic surgeon’s website is probably the most important marketing tool he or she has, there are a few other important aspects that play a part in boosting overall visibility online as well. When all of these elements are used in conjunction with each other, it provides even more […]