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3 Steps to Effectively Use Social Media For PR
The overlapping of social media and Public Relations is undeniable. Leveraging social media and digital channels, therefore, should be an indispensable part of any up-to-date PR strategy. How to Use Social Media for PR? You can establish your brand’s personality online and watch its popularity grow. Unlike traditional […]

5 Innovative Mobile Ad Units for Apps to Drive Visibility
Gone are the days when people used simple banner ads in order to monetize or promote their apps. You might still see some apps having banner ads but that is really wrong and in 2015, it’s going to do no good. It’s all about creativity and innovation these days, and […]

Little Known Strategies for Promoting Your New Content
Every day, about two million new blog posts appear online. It’s no longer enough to just create an awesome piece of content and do some initial promotion. To make your piece stand out in a sea of content and gain some traction, you will need an active and well thought-out […]
How Retailers Are Using Beacons for Massive Growth
Today’s economy is a competitive one, and retailers have a variety of campaign tricks up their sleeves to drive brand awareness and overall growth. Beacon technology is one of those, and Elle magazine is showing the world just how powerful it can be. What is Beacon Technology? Beacon technology […]

Is User Experience Now a Ranking Signal?
For the last several years, those who wanted to improve their Google search results rankings carefully placed keywords within text via SEO, or Search Engine Optimization. Although this is still an important ranking signal, Google has announced a few changes that will place focus on the overall user experience. […]

How to Avoid being a Marketing Dinosaur [infographic]
For anyone that is a marketing professional you know that marketing can be a very dynamic space. Each generation brings their own methods of receptive communication methods and to add to that, the Internet changes almost daily! Keeping your skill set sharp is a must. Our friends over at The […]










