Our Blog

How to Speak to Generation Z
Yep, it’s happened again. Just as you were starting to feel like you really had a grasp on things, the tide has shifted and you are being told that you now need to focus on marketing to a new generation. Forget millennials (well, don’t forget them, just know that they […]

Facebook Officially Enters the Search Game
Facebook users have always been able to perform searches. They could search for their high school friends, look for relatives across borders and oceans, and even find groups based on their interests. However, things are changing. On October 22, Facebook rolled out new settings that further expanded users’ search capabilities. […]
The Science Behind Google [infographic]
Let’s face it, Google is intriguing to say the least. Thousands of marketers have been trying to crack the Google code since its inception. The folks at UAB School of Business recently put together this awesome infographic that dives into the science of Google in detail.

Why Understanding Semantic Search is Important for Your SEO Goals
In today’s world filled with technology that responds to our wants and whims within nanoseconds, people demand a lot from search engines. Whether they want the phone number to the bakery down the street or they want to learn how many miles there are between the Earth and the Moon, […]
7 Things your Business Can Do Right Now for Christmas Season Marketing
The Christmas shopping season is just around the corner, which means that now is the time to ramp up your marketing efforts. Here are seven things any business owner can do prior to Thanksgiving to make Christmas season marketing a breeze. Bigcommerce 2015 Holiday Survey: Competing with Big […]

Software-as-a-Service (SaaS) Marketing Strategies to Boost your Customer Base
SaaS businesses are lucky enough to have customers that are mostly consistent monthly subscribers. But how do you build that customer base and establish a strong MRR (Monthly Recurring Revenue) to drive your business? To grow and maintain profitability, you must provide high-quality services and develop a bond of trust […]










