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Why Do Customers Like Their Favorite Brands? A Look at Brand Loyalty
Apple won Interbrand’s Best Global Brand ranking for the third year in a row this month. The ranking factors in financial performance, impact on customer choice and ability to command a premium price. Not coincidentally, Apple also leads this year in the laptop, smartphone and tablet categories of Brand Keys’ […]
6 Things to Consider When Choosing A Blog Design
I’d like to thank Brandignity for giving me the chance to guest post! When you’ve finished reading about design choices for your blog, check out this helpful post on Building Call to Action Phrases, which are key to increasing reader engagement. It’s impossible to overestimate the importance of how […]
5 Subtle and Immersive Ways to Push Your Branded Content
Branding and marketing gurus are constantly finding ways to lure customer segments with rising spending power – read millennials – who in turn seem unexcited and unresponsive to television and display ads. You’ve heard it a thousand times: Instead of rehashing the same old tactics, marketers need to give their […]
24 Tools Every Content Marketer Needs to Stay Ahead of the Curve
Content marketing has gone from zero to full throttle in the blink of an eye. Some fresh reports from Ascent showed us that 89% businesses think content marketing works. So it is certain we will be seeing more and more of content marketing in the coming year. This means that […]
Customer Psychology Must Play a Part in Your Social Media Strategy
You’ve created your business profile and are ready to post content. But what kind of social media marketing content should you post that gets your audience interested? To find out the things that attract your audience, you need to keep customer psychology in mind. Without understanding their mindset, you can’t […]
5 Secret Mobile Marketing Techniques That Will Increase Sales
Mobile marketing represents a multi-billion dollar advertising avenue that is expected to grow to $100 Billion by the end of 2016. This booming advertising sector has continued to grow thanks to the 90 percent of American adults who own a cell phone. Additionally, 80 percent of Internet users report that […]
