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For the last several years, those who wanted to improve their Google search results rankings carefully placed keywords within text via SEO, or Search Engine Optimization. Although this is still an important ranking signal, Google has announced a few changes that will place focus on the overall user experience.   […]

For anyone that is a marketing professional you know that marketing can be a very dynamic space. Each generation brings their own methods of receptive communication methods and to add to that, the Internet changes almost daily! Keeping your skill set sharp is a must.   Our friends over at The […]

Everyone with any sort of electronic knowledge has heard of the Angry Birds game by now. The app is listed as the most downloaded of all time on Wikipedia, and no one doubts that. You can’t get on a bus, or sit in a break room, without seeing someone playing […]

Over recent years there has been a staggering increase in the amount of videos used as marketing tools. Videos are the new frontier of content marketing. The rise of a generation of ‘YouTubers’ means videos are becoming part of people’s personal (and brand) DNA. YouTube is now the world’s second […]

Social media is essential for growing brand awareness, but it can also be used to improve brand image. Social media interaction and reputation management are just as important as traditional marketing methods in today’s world of online business. Here’s what you can do to ensure your company looks great both […]

  Nowadays, it has become easier than ever to set up a crowdfunding campaign or a Kickstarter – regardless of what the money is actually being raised for. While setting up the initial campaign may be a quick and simple process, promoting it correctly is what will enable you to raise […]