Our Blog
Banner vs Native Advertising: A Guide into Design Marketing
Design is an integral part of the marketing machine. People respond differently to specific colours, shapes and wording, so it is essential to ensure that all marketing communications have a well thought out design. With the ever-changing world of marketing and the emergence of new channels, like social media, […]
Marketing Strategy to Take Your Business from B2C to B2B
For many retailers and service providers, the natural growth of your business often includes transitioning from solely business-to-consumer sales and into business-to-business. The business-to-business marketing world has changed over the last few years. A Demand Gen report found that 67 percent of B2B buyers rely more on content to research […]
The Flipside of Social Media
Social Media can be a great marketing channel for businesses and individuals. The main advantage of social media is its amazing global reach – as you can learn from this infographic, social media can reach billions of people. If you use it well, you can build up brand awareness, drive […]
How to Transform a Niche with Viral Content
Not every business has exciting content available to them which they can share regularly. If you are in a niche where the content is dry and factual or if you feel it has all been said before, how do you get your audience not only interested in what you have […]
Any Publicity is Good? Not Really
“There is no such thing as bad publicity.” Yes there is—of course there is. Online, bad publicity can drive traffic, but it also means the first interaction people will have with you or your brand is in the context of anger, offense, or indignation. When you put your focus […]
Optimizing Online Campaigns for Older Audiences
Gen Xers, Yers and millennials currently make up the largest proportion of those working in the digital space, simply due to the fact that they grew up with the internet. But as a result of this, older generations are frequently ignored or discounted when advertising online. Common misconceptions include thinking […]
