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7 Important SEO Metrics Everyone Should Be Following
As Jonathan Long of Market Domination Media recently explained in the Huffington Post, whilst it’s often the number one SEO aim of business owners to rank number one, this is a mistake because ranking number one doesn’t denote “record breaking profits and ROI” and there are many other SEO metrics […]
How Important is (Big) Data to Inbound Marketing?
Big data is a term that’s been bandied about for some years now and can no longer be considered a technology buzzword. Many have tried to define, then redefine and re-label it, mostly in an attempt to try to harness the term to apply it to their job. This has […]
How Often Should I Post to Social Media?
Have you ever asked yourself how much is too much when it comes to social media updates? Each platform has a different ideal amount of status updates companies should be doing. Of course there are exceptions and some industries want to hear more and some less but generally speaking there […]
Why Are You Shocked That Your SEO Is Not Working?
Although most website owners ensure that they adhere to the search engine optimization practices that are laid out and amended by Google from time to time, many others act surprised when they see their websites being placed at the bottom of Google’s pecking order. However, these are usually the people […]
Get Off the Benchmarks: Why You Should Look Inward for Best Results
Whenever we’re going over results from a marketing automation campaign and a client asks, “Well, OK but how does that compare to other companies that do this? Am I doing better or worse?”, I tell them it doesn’t matter. This isn’t the answer they want to hear. But it’s […]
Getting Creative with Online Reputation Management
A big part of establishing and maintaining the online reputation for your business or brand has to do with developing content online. That content must be creative, diverse, and represent your company and brand well. Many companies and organizations may not realize that establishing an online reputation is about creating […]
