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Don’t Overlook These Four Important Steps for Maintaining Your Company Site
Even the most beautifully designed site will fall out of favor if it’s not regularly updated and maintained. There are many reasons for this, not necessarily just because visitors stop liking the site. Sometimes, changes to a search algorithm, like Google’s latest update, can mess with SEO rankings. Other changes […]
How To Put Together A Killer SaaS Marketing Strategy
As the name implies, software as a service (SaaS) is a business model that relies on the licensing and subscription of a piece of an online program. Good examples of SaaS are online grammar checking software, productivity office suite, and file storage. Achieving a successful SaaS business model and […]
Expert Tips on Creating User Personas and How to Use Them
The key to success in running a business is to know what customers want and need. Although there’s no exact formula to determine their needs, you can still find success by taking advantage of user personas. Having user personas take many responsibilities of business and make them much easier to […]
SEO Trends to Help you Grow in 2021
Search Engine Optimization is continually changing, and keeping up with the new changes can be difficult. Around 70% to 80% of consumers just look at organic results and ignore paid listings. Furthermore, approximately 28% of all searches end in a purchase. To achieve top-ranking SEO results, several factors […]
7 Design Flaws to Avoid When Creating a Website
A website’s design has a lot to do with how successful it is. A poorly designed website can be an absolute nightmare for visitors, leading to low conversion rates and unhappy customers. The numbers make it even more evident. Website users take 0.05 seconds to form an opinion about […]
5 Elements of a Strong Inbound Marketing Strategy
Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not online […]
