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The Web Developer’s Guide to Using Color
Aside from being proficient in HTML, CSS, and JavaScript, every knowledgeable web developer must stay current with other aspects of web technologies. Since a color palette is perhaps the most important visual aspect of every web page, color theory and use of colors are important when building a great-looking and […]
Best Marketing Strategies for Different Generations
One of the key elements that every marketer has to get right is to target each demographic category using a suitable medium and an appropriate message. With so many new channels of communication available nowadays, the job of finding the best one is becoming increasingly difficult. You don’t have […]
Five Marketing Elements Every Storefront Absolutely Needs
Looking to market your eCommerce store? While external campaigns are certainly important, what you do on your storefront matters just as much. Here are some tips. Picture this – a new store has opened up in a nearby shopping center, and you trundle over to have a look. The […]
4 Critical Ways to Distinguish your Ecommerce Site From the Competition
The eCommerce domain has become a competitive marketplace in the past couple of years due to the releases of software like Magento and Shopify. In this marketplace, there are a few things that you can do in order to distinguish yourself from the competition. Among these include, enhancing the user […]
Ever Thought Fashion Would Be a Marketing Strategy?
Marketers put their commercials on billboards, buses, and cars, so why wouldn’t they put them on our clothes and turn us into walking ads that convey their brand’s message? Many companies use clothing items for their promotion, and I’m not only talking about low-quality and ugly T-shirts and baseball hats, […]
A Picture’s Worth 1,001 Words on the Web
At first glance, this article is about 1,000 words long. Pictures are worth 1,001 words on the web, though, and this post has got six of them. So, really, it’s about 7,006 words long, right? Okay, maybe the math there is a little fuzzy, but you get the idea. […]










