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5 Press Release Myths Debunked
All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a […]
Consumer Psychology: Purchase Decisions Explained
At first glance, the act of a purchase may seem as simple as an on-need basis, but the truth is consumers purchase items for a multitude of reasons. But what is the psychology behind purchases and how can you tap consumers’ minds to boost sales? Here is a look at […]
Understanding Google AdWords Extensions and How to Use Them Properly
Although most website owners and webmasters are familiar with the Google AdWords platform, not all of them realize that they will be able to enhance their online advert campaigns substantially by using one or more of the many available AdWords Extensions. Using these effectively will help boost the income derived […]
Is this the Official Google Rankings Bible? [Part 1]
Most site business owners, webmasters and bloggers know how challenging it can be to ensure that they are only using white hat SEO methods, while also strictly adhering to the current Google guidelines and recommendations. However, there is an extremely handy resource available as a PDF document from Google (thanks […]
Video Marketing Mistakes every Digital Marketer Should Stop Making
Videos are one of the best ways to reach your audience. There are many benefits to including video marketing in your overall branding and marketing strategy. For one thing, this is a medium that reaches people on multiple levels, letting them see and hear your message. People also find videos […]
How to Kick-Start your Digital Marketing Career
According to the government, the digital economy is growing at least ten times quicker than that of the traditional economy, creating a high number of job opportunities within the digital field. With this in mind, there is no better time to kick-start your digital marketing career. If you’ve been considering […]
