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Sometimes it’s easy to ignore Bing. Google is still the giant in the world of search engines, and because of that, many businesses have come to believe that they should focus all their attention there. However, there are several big reasons why it pays to focus on Bing marketing as […]

Okay, we all know content is important and we all understand SEO is a must, right? Sounds simple but for many the thought of piecing these two puzzle pieces together can be a daunting task. The truth is that content plays a vital role in the way the search engines […]

There was a time when businesses could avoid putting money into an SEO strategy and get away with it. But those days are long gone. Today, even startups need to make SEO a part of their larger marketing strategy from the word go.   The primary job of any SEO […]

Outreach marketing is a widely circulated term these days and has become a cornerstone around which modern content marketing strategies are formulated. High quality content is associated with influential bloggers, which in turn are associated with brand advocacy. Getting industry experts to talk about your brand or sharing your content […]

Google recently had a chance to sit down with the Global Creative Director for Epson to discuss various important elements a website should have to be successful and convert customers.   Here is a quick break down of some of the things he recommends people focus on when building a company website. […]

A study done by the research group at Visual Web Optimizer found that changing the primary image on a homepage increased a website’s conversion rate by 40 percent. Creative use of graphics on your company’s site keeps visitors engaged and directs them to sign up or purchase. Boost your website’s […]