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Proven Customer Retention Strategies Using Digital Marketing
Customer retention is the surest path to business success. The cost of acquiring a new customer is 5 to 25 times more expensive than retaining a current one. Furthermore, repeat customers spend more than new customers, so that increasing customer retention rates by 5 percent increases profits by 25 to 95 percent, […]
Standout Color Schemes That Work Well on the Web
Sitting in a kindergarten art room, what item will you be sure to find posted on the wall? A color wheel. I fondly remember mixing paint with my fingers, taking a harsh red and softening it with white to create pink. I also have memories of frustration, with so many […]
Service Businesses Are about to Get a Big Jolt from Google
Ready to take your business’s digital marketing to the next level? Google is changing the way they do marketing and ads, exclusively, for local service businesses. Google for Local Services Google offers a business page for you to advertise on a social media platform as well as on the […]
It’s Okay to Be Green and Show It off on the Web Too
Many companies in modern society are finding consumers are pushing to shop at environmentally driven stores. Even if they have an old favorite brand they’ve bought for a long time, customers are becoming more aware of the lifecycle of products, and how manufacturers keep the environment in mind during the […]
Online Outreach: How Social Media Can Make or Break Your Business
If you have a business today, you need to be online. This is an absolute truth that can’t be refuted. However, it’s not enough to just have an online presence. You also need to have a worthwhile presence that brings people to your business and spreads the word around well. […]

How to Promote Lead Generation on Your Website
Online sales leads are one of the most lucrative avenues for any business or brand. Pushing customers or visitors through a sales funnel with the intent to capitalize on an opportunity is the ultimate goal. Almost everything on a site, from the moment of discovery to the moment visitors […]










