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If You Start Ignoring Mobile SEO, You Might End Up Invisible
Google has officially announced the implementation of mobile-first indexing, and many companies are concerned about their rankings. Simply put, Google’s bots will crawl, index, and rank the mobile versions of webpages first. Though these changes have yet to impact current site rankings, there is a good chance that they might […]
How to Put Your Customers First in Your Online and Offline Spaces
If you’ve ever worked in retail or owned a business, you’ve likely heard the saying “the customer is always right.” While this might not technically be true, the saying boils down to customer experience and making customers feel like they come first. Putting your customer first isn’t always easy, […]
How to Create an Advertisement for the Digital Space
If you’ve been in advertising for any length of time, you’ve likely created ads for both print and online. Developing ads for digital spaces is quite a bit different than designing a print ad. For one thing, you’re competing with a million other things vying for the consumer’s attention. […]
If Your Website’s User Experience Sucks, All the Marketing in the World Won’t Help
Once upon a time, back when Google’s algorithms were simpler, search engine optimization was as easy as using the right keywords at the right density. These days, though, Google demands much more than keywords. Today, you need relevant content, images, and videos alongside desktop and mobile sites that provide an […]
8 Stellar Filtering Options Catering to Audience’s Needs
Once you know exactly who your target audience is, catering to their needs becomes a matter of offering a variety of filtering options that match what they most want and need from your site. One study showed that a mere 16 percent of online retailers offered decent filtering options. The […]
7 Innovative Marketing Ideas Every Plastic Surgeon Should Use
Plastic surgery is becoming one of the most competitive industries in healthcare – and quickly. The American Society of Plastic Surgeons says that procedures are becoming more commonplace as evident by a 2% increase in procedure frequency between 2016 and 2017. When you also consider that roughly 85% of consumers […]
