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3 (Relatively Unknown) Reasons Why Effective Branding is Extremely Important for Small Businesses
Branding gives you a chance to distinguish yourself from competitors. Branding gives you a chance to connect with customers. Branding gives you…. I’m just going to stop—wasting your time telling you things you already know isn’t why I created this post. The above-mentioned statements are true. […]
7 Simple Tips for Improving Your Blog Writing
You may think writing a blog is easy. You just sit at a computer, pick a topic and write. But for a successful business or promotional blog, there are some key steps you can take to ensure your information is organized and readers keep coming back for more. 1. […]
What Google’s New Pixel Phone will do for Mobile SEO
A familiar face is back in the mobile world, and they brought a new friend to shake things up a bit. Confused? Google (the familiar face) is making a strong reemergence into the smartphone hardware world with their new phone, Google Pixel (the new friend). Initial reviews of […]
How to Measure Your Site’s User Experience
Your website is the most powerful tool you have at your disposal. If it’s not designed well — or working well — your visitors will never convert to paying customers. Appearance and design are important, but it’s the user experience most people will remember: Is navigating the site […]
How to Get the Most from E-mail Marketing
Prior to the invention of the Internet, marketers would buy targeted lists of names and mailing addresses. They would then create a series of letters designed to convince people on the list that they couldn’t live without a particular product or service. This approach is called direct marketing and it […]
8 Essential LinkedIn Do’s and Don’ts for Entrepreneurs
LinkedIn has increasingly become one of the most powerful social networks for marketers. An Oktopost survey of B2B leads generated through social media found that over 80 percent were generated through LinkedIn, leaving Twitter a distant second. 94 percent of B2B marketers now use LinkedIn for content creation and distribution, […]










