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Content in Context: Creating Content People Actually Read
Thanks to its wide reach and low per-lead cost, content marketing is quickly gaining in popularity among B2B and B2C companies of all sizes. Marketing Sherpa said in a 2013 report that content creation is ranked as the single most effective SEO technique. And there’s no doubt consumers respond to […]

6 Best-Kept Tips to Organically Boost Instagram Followers!!
Making an account on Instagram is relatively easy. However, getting started on Instagram necessitates a consistent use and interaction with other people. Receiving followers organically requires a lot of time and hard work. Although gaining followers isn’t easy, following some of the below-mentioned tips may help you to gain Instagram followers […]

How Google Glass Marketing Might Look in the Near Future
Over the past few months, there has been great anticipation regarding the release of Google Glass to the general public. A device like this would enable people to harness the power of Google wherever they are – in the form of an optical head-mounted display device. It could even display […]

How to Hashtag Across Different Social Media Platforms
If you don’t quite get how hashtags work or how you can make use of them, don’t feel too bad. For those of you who have avoided using hashtags, they’re not scary at all. They can be fantastic tools for marketing, SEO and, especially, branding. Most people associate hashtags with […]

7 Examples of Amazing B2B Content Marketing
Modern technological advances have created an open global market that is a boon for most businesses. Thanks to the Internet, B2B, or business-to-business, sales can now often make up an entire company’s revenue. B2B content marketing remains just as vital as traditional marketing toward any other group. There are several […]

Data-Driven CMO: How the Marketing KPI Dashboard Is Changing in 2014
The KPI dashboard for marketers is always changing. Your boss wants to know what marketing strategies you’re implementing and how successful they are. But how do you decide what KPIs your marketing team needs to track and analyze? Below are just some of the KPIs that are shaping the marketing […]










