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Google Discusses How to Take a Website to the Next Level
Google recently had a chance to sit down with the Global Creative Director for Epson to discuss various important elements a website should have to be successful and convert customers. Here is a quick break down of some of the things he recommends people focus on when building a company website. […]

Increase Your Website Effectiveness with Images and Video
A study done by the research group at Visual Web Optimizer found that changing the primary image on a homepage increased a website’s conversion rate by 40 percent. Creative use of graphics on your company’s site keeps visitors engaged and directs them to sign up or purchase. Boost your website’s […]

Internet Marketing Efforts are No Longer Silos – The Lines Have Blurred
A silo is an impressive rounded structure that stands tall on farmer’s field, storing and protecting the grain within it – all by itself. Other silos stand beside it, protecting the grain they are storing. Such utilitarian silos have served as a metaphor for marketing efforts for a long time, […]

Local SEO Works – How One Company Went from No Rankings to 52 on Page 1
Sentry Protective Systems has used search engine optimization to make their presence online known. The company, which offers residential and commercial home security systems in New Hampshire and Boston, had to compete with home security giants, but were able to reach their customers by using local SEO effectively. Their strategies […]

5 Important Recent Google Webmaster Videos You Need to Watch
For those of you who have never heard of the Google Webmaster YouTube Channel you now do. For those of you who are serious about building up your online visibility the right way these videos can be extremely helpful. Who wouldn’t want to hear the tips straight from the horses […]

Did Google Kill the Long Tail? [infographic]
Long tail keywords are phrases that usually trail on for more than 2 phrases. For example, “high top red sneakers” would be a long tail phrase for someone looking for that specific style of sneaker. With shorter keywords getting tougher to rank for many website owners and businesses are always […]










