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Cookies are little bits of information placed on a user’s browser that can not only make browsing more efficient for the user but can also give the marketer and brand access to very important non-identifiable data. As enhanced digital privacy becomes more and more important, it’s possible that cookie-driven marketing […]

A portfolio highlights your best work. No matter what type of business you own, designs you create or photographs you take, it’s a personal calling card that shows what makes you unique. However, figuring out the best placement for your portfolio isn’t always easy. Obviously, you want it linked to […]

Brand safety is not a new concept. Since the inception of newspapers and magazines, advertisers have recognized that advertising needs to be placed properly within the content. Layouts encompass more than just the visual appeal of how a page is organized. Ads, ideally, should be placed next to content that […]

You, just like your customers and employees, are human. Despite the significant rise of automation in businesses, every aspect of a business comes into contact with a human at some point. Without humans, there would be no business. These things may seem obvious, but it is surprising how little humanity […]

A happy team is naturally more productive and creative than one that hates its job. What magic ingredient makes some marketing teams more satisfied than others? Personalities come into play anytime a group works together, but many other elements relate to job satisfaction. The cost of replacing a worker can be […]

Digital marketing, or the use of purposeful marketing strategies via the Internet, has grown not only in use but in efficacy as well. Digital marketing encompasses social media as well as advertising through search engines like Google and Bing through campaigns that focus on tying your business to certain search […]